Showing 1 - 10 of 76
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Unpacking the tourism tax
Business, Narumon Kasemsuk, Published on 08/11/2025
» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.
Long-haul arrivals a rare bright spot in Thai tourism market
Narumon Kasemsuk, Published on 10/10/2025
» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
AirAsia flights to China face cuts amid sluggish demand
Business, Narumon Kasemsuk, Published on 09/05/2025
» AirAsia is considering reducing flights from Thailand to China by at least 15% to cope with the Chinese market slowdown, while it encourages the Thai government to maximise tax refund privileges for tourists to urgently stimulate spending.
Phuket hotels see solid high season
Business, Narumon Kasemsuk, Published on 25/03/2025
» Despite a sharp decline in Chinese arrivals flying direct to Phuket, hotels in the island could still record a solid high season for January and February with a 92% occupancy rate and average room rate surging 15% to 5,557 baht.
AWC to sink B22bn into sector this year
Business, Narumon Kasemsuk, Published on 28/02/2025
» SET-listed Asset World Corp (AWC) is ramping up new investment to 22 billion baht in the hospitality sector this year to capture the rising tourism wave, starting with 8.7 billion baht to acquire the Le Concorde office and hotel on Ratchadaphisek Road.
Foreign arrivals poised to grow 5% in February to 3.5m
Business, Narumon Kasemsuk, Published on 12/02/2025
» Thailand is expected to welcome 3.5 million foreign tourist arrivals in February, a 5% increase year-on-year, with all major markets surging between 2% and 20%, except the Chinese market, which is on course to plummet by 7% due to safety concerns, according to the Tourism Authority of Thailand (TAT).
Koreans on course to be No.1 visitors to Chiang Mai in 2025
Business, Narumon Kasemsuk, Published on 28/01/2025
» The South Korean market might knock the Chinese off the top spot for arrivals in Chiang Mai this year, thanks to an uptick in direct flights and cool winter weather, according to the Tourism Authority of Thailand (TAT).