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Search Result for “raise awareness”

Showing 1 - 10 of 45

BUSINESS

Aviation executives make the case for cost relief measures

Business, Narumon Kasemsuk, Published on 25/03/2026

» Aviation has become the frontline sector grappling with soaring fuel prices, and executives want cost relief measures to ease costs for travellers to maintain tourism demand during the crucial holiday period.

BUSINESS

Chiang Mai guesthouses pivot to long-haul markets

Business, Narumon Kasemsuk, Published on 20/12/2025

» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.

BUSINESS

New minimum wage to lead to hotel layoffs

Business, Narumon Kasemsuk, Published on 24/06/2025

» Large-scale layoffs in the hotel sector could be seen during this low season if the government agrees to raise the minimum wage to 400 baht from next week as planned, while the Thai Hotels Association (THA) has submitted a petition to the prime minister, asking for the policy to be cancelled.

BUSINESS

Calls to spur tax-free shopping

Business, Narumon Kasemsuk, Published on 29/04/2025

» With China aggressively ramping up its tax policy by offering a high refund rate of 13% for tax-free shopping in a bid to lure tourist expenditure through more convenient spending, Thai tourism operators warned that the country could lose competitiveness if it reacts too slowly.

BUSINESS

Tourism firms shun gambling risk

Business, Narumon Kasemsuk, Published on 26/03/2025

» Tourism operators are warning the Chinese market could significantly decline if Thailand legalises casinos and online gambling, after the issue was raised during the censure debate against Prime Minister Paetongtarn Shinawatra on Monday.

BUSINESS

Asia Hotel upgrades to meet market challenges

Business, Narumon Kasemsuk, Published on 13/03/2025

» With five-star room rates in the city centre dramatically surging, the locally managed Asia Hotel Bangkok still relies on an affordable pricing strategy to maintain healthy occupancy amid intense competition.

BUSINESS

Foreign arrivals poised to grow 5% in February to 3.5m

Business, Narumon Kasemsuk, Published on 12/02/2025

» Thailand is expected to welcome 3.5 million foreign tourist arrivals in February, a 5% increase year-on-year, with all major markets surging between 2% and 20%, except the Chinese market, which is on course to plummet by 7% due to safety concerns, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Posh hotels to pump up rates

Business, Narumon Kasemsuk, Published on 17/10/2024

» High-end hotel operators are preparing to raise room rates during the high season as tourist numbers are projected to surge in the next few months, while hotels in the mid-tier and lower continue to struggle, according to the hotel operator sentiment index.

BUSINESS

Mid-priced hotels struggled in August

Business, Narumon Kasemsuk, Published on 12/09/2024

» Tourists in the mid-priced and budget segments remain sensitive to prices, meaning hotels rated less than four stars struggled to maintain their room and occupancy rates in August.

BUSINESS

Knowing how to draw a crowd

Business, Narumon Kasemsuk, Published on 22/08/2024

» Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market.