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BUSINESS

War unlikely to dent Songkran revenue

Business, Narumon Kasemsuk, Published on 26/03/2026

» The Tourism Authority of Thailand (TAT) remains confident about its projection of 6% revenue growth tallying 30 billion baht during the Songkran holiday this year, mainly driven by Asian markets.

BUSINESS

Travel agents say China market on the mend

Narumon Kasemsuk, Published on 29/05/2025

» A number of Chinese travel agents believe the worst is behind Thailand, with arrivals from China gradually increasing and set to reach the minimum target of 5 million this year.

BUSINESS

Asia Hotel upgrades to meet market challenges

Business, Narumon Kasemsuk, Published on 13/03/2025

» With five-star room rates in the city centre dramatically surging, the locally managed Asia Hotel Bangkok still relies on an affordable pricing strategy to maintain healthy occupancy amid intense competition.

BUSINESS

Tourism Authority of Thailand to adjust target for Asian visitors

Business, Narumon Kasemsuk, Published on 17/01/2025

» Thailand is no longer the most visited country for Chinese, as Japan took top spot last year.

BUSINESS

Unravelling the allure of Japan to Thais

Business, Narumon Kasemsuk, Published on 12/09/2024

» The number of tourist arrivals to Japan this year consistently hit record highs, with more than 3 million visitors to the country per month from March to July.

BUSINESS

Knowing how to draw a crowd

Business, Narumon Kasemsuk, Published on 22/08/2024

» Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market.

BUSINESS

Tourism fund meant to aid state agencies

Business, Narumon Kasemsuk, Published on 17/11/2023

» The tourism fund derived from collecting fees from foreign tourists would primarily be reserved for state agencies for tourism development, rather than private sector soft loans, according to the organisers.