Showing 1 - 10 of 75
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
China ousts Japan in outbound market
Business, Narumon Kasemsuk, Published on 13/08/2025
» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.
Wooing Vietnamese visitors gets trickier
Business, Narumon Kasemsuk, Published on 07/08/2025
» While tourism in Vietnam is booming, Thailand is facing challenges in attracting Vietnamese tourists as Vietnam's carriers have relocated aircraft from their fleets to serve the domestic tourism industry, according to the Tourism Authority of Thailand (TAT).
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
Call for cheaper holidays to attract Chinese
Business, Narumon Kasemsuk, Published on 24/04/2025
» With Thailand losing out to Vietnam as the most-visited nation in Southeast Asia among Chinese tourists in the first quarter, the Association of Thai Travel Agents (Atta) has urged the government to offer more competitive prices, noting that Vietnam's travel costs are now 30% lower and it boasts more fresh attractions.
Chinese visitors to Pattaya set to slide
Business, Narumon Kasemsuk, Published on 01/04/2025
» Pattaya tourism operators are bracing for a sharp plunge in arrivals this low season, largely attributed to the Chinese market, as independent tourists have started to pivot to other overseas destinations.
Japan, China still tops for Thai travellers
Business, Narumon Kasemsuk, Published on 29/01/2025
» Despite surging costs, Japan and China are expected to remain the top destinations for outbound Thai travellers this year, with at least 2.5 million flocking to those countries thanks to visa exemptions, weak currencies and various tourism products.
Japan remains preferred destination for New Year holiday
Business, Narumon Kasemsuk, Published on 06/11/2024
» A large number of Thai tourists are preparing to take overseas trips during the New Year holiday, with the load factor for flights to Japan surging higher than normal.