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BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

Northeastern arrivals dip amid crackdown

Business, Narumon Kasemsuk, Published on 20/01/2026

» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.

BUSINESS

Hat Yai needs 1-2 months to rebuild

Business, Narumon Kasemsuk, Published on 17/12/2025

» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).

BUSINESS

China remains highest-spending arrivals market

Business, Narumon Kasemsuk, Published on 16/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

China remains highest-spending arrivals market

Narumon Kasemsuk, Published on 15/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

Nok Air to expand after red flag lifted

Business, Narumon Kasemsuk, Published on 02/12/2025

» Nok Air expects to fix the red flag issued by the Civil Aviation Authority of Thailand (CAAT) within this year, expanding international flights and adding frequencies to domestic routes, with a goal to exit the rehabilitation plan by 2028.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

Early birds to benefit most from planned tourism subsidies

Narumon Kasemsuk, Published on 03/07/2025

» The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).

BUSINESS

B1.7bn co-payment scheme encounters inauspicious start

Business, Narumon Kasemsuk, Published on 02/07/2025

» Hotel operators are enmeshed in the slow approval process for the first phase of the 1.7-billion-baht co-payment scheme, while some online travel agents (OTAs) have started to offer even lower prices than the government's subsidy scheme.

BUSINESS

Tour firm seeks to restore China market

Business, Narumon Kasemsuk, Published on 11/06/2025

» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.