Showing 1 - 10 of 96
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Trade exhibition outlook to hinge on economic progress
Business, Narumon Kasemsuk, Published on 22/08/2025
» Trade exhibitions in Thailand this year are expected to grow at the same slow pace as the country's GDP, while the large US tariff rate for transshipment of Chinese products has begun to impact manufacturers in that nation, who are refraining from hosting trade events in Southeast Asia.
Early birds to benefit most from planned tourism subsidies
Narumon Kasemsuk, Published on 03/07/2025
» The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).
B1.7bn co-payment scheme encounters inauspicious start
Business, Narumon Kasemsuk, Published on 02/07/2025
» Hotel operators are enmeshed in the slow approval process for the first phase of the 1.7-billion-baht co-payment scheme, while some online travel agents (OTAs) have started to offer even lower prices than the government's subsidy scheme.
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
Travel agents say China market on the mend
Narumon Kasemsuk, Published on 29/05/2025
» A number of Chinese travel agents believe the worst is behind Thailand, with arrivals from China gradually increasing and set to reach the minimum target of 5 million this year.
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Bonanza likely if booze curbs lifted, says industry group
Narumon Kasemsuk, Published on 20/02/2025
» Lifting the ban on afternoon alcohol sales in Thailand could help bring another 50-100 billion baht into the economy, particularly from foreign tourists, say industry executives.
Operators scrutinise new Provincial Administrative Organization chiefs
Business, Narumon Kasemsuk, Published on 31/01/2025
» With Provincial Administrative Organization (PAO) elections being held nationwide on Saturday, tourism operators hope the new PAO chiefs can integrate their development plans with public tourism agencies to tackle ongoing issues.