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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Japan remains a favourite among Thai travellers

Business, Narumon Kasemsuk, Published on 21/01/2026

» After securing more than 40 million foreign arrivals for the first time in 2025, Japan is expected to continue attracting Thai travellers this year despite a possible three‑fold increase in the departure tax to ¥3,000, though high airfares remain a factor to monitor.

BUSINESS

Parties vow to ban sales of cannabis

Business, Narumon Kasemsuk, Published on 15/01/2026

» Three political parties -- the People's Party, Democrat and Pheu Thai -- have pledged to put cannabis back on the narcotics list and allow its use only for approved medical purposes, while operators urged the future administration to eliminate foreign businesses using nominees and unfair competition from illegal businesses.

BUSINESS

Call for tourism relief blueprint

Business, Narumon Kasemsuk, Published on 28/11/2025

» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.

BUSINESS

Trat tourism set for revival as UK ends travel ban

Business, Narumon Kasemsuk, Published on 08/11/2025

» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.

BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

BUSINESS

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

BUSINESS

China ousts Japan in outbound market

Business, Narumon Kasemsuk, Published on 13/08/2025

» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.

BUSINESS

Tariff may affect Indian tourism

Business, Narumon Kasemsuk, Published on 04/08/2025

» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.

BUSINESS

B1.7bn co-payment scheme encounters inauspicious start

Business, Narumon Kasemsuk, Published on 02/07/2025

» Hotel operators are enmeshed in the slow approval process for the first phase of the 1.7-billion-baht co-payment scheme, while some online travel agents (OTAs) have started to offer even lower prices than the government's subsidy scheme.