Showing 1 - 10 of 68
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Hotels to challenge B400 minimum wage in court
Business, Narumon Kasemsuk, Published on 20/08/2025
» The Thai Hotels Association (THA) is preparing to file a lawsuit against the tripartite wage committee with the Administrative Court, seeking to restrict the 400-baht minimum wage hike because it hampers hotels in second-tier tourism areas.
B1.7bn co-payment scheme encounters inauspicious start
Business, Narumon Kasemsuk, Published on 02/07/2025
» Hotel operators are enmeshed in the slow approval process for the first phase of the 1.7-billion-baht co-payment scheme, while some online travel agents (OTAs) have started to offer even lower prices than the government's subsidy scheme.
Songkran 2025 forecast to generate B26.5bn in spending
Narumon Kasemsuk, Published on 14/03/2025
» The Songkran festival this year is expected to generate 26.5 billion baht from 476,000 international tourists and 4.4 million domestic trips, according to the Tourism Authority of Thailand (TAT).
Foreign arrivals poised to grow 5% in February to 3.5m
Business, Narumon Kasemsuk, Published on 12/02/2025
» Thailand is expected to welcome 3.5 million foreign tourist arrivals in February, a 5% increase year-on-year, with all major markets surging between 2% and 20%, except the Chinese market, which is on course to plummet by 7% due to safety concerns, according to the Tourism Authority of Thailand (TAT).
Operators scrutinise new Provincial Administrative Organization chiefs
Business, Narumon Kasemsuk, Published on 31/01/2025
» With Provincial Administrative Organization (PAO) elections being held nationwide on Saturday, tourism operators hope the new PAO chiefs can integrate their development plans with public tourism agencies to tackle ongoing issues.
Chinese cancel Thai trips amid safety fears
Business, Narumon Kasemsuk, Published on 14/01/2025
» Hotels and airlines have started to see mass cancellations from Chinese tour groups during the upcoming Chinese New Year holiday, while new bookings from independent tourists are also slower due to concerns over safety in Thailand.