Showing 1 - 10 of 109
War unlikely to dent Songkran revenue
Business, Narumon Kasemsuk, Published on 26/03/2026
» The Tourism Authority of Thailand (TAT) remains confident about its projection of 6% revenue growth tallying 30 billion baht during the Songkran holiday this year, mainly driven by Asian markets.
Hotels slash rates to lure Songkran market
Business, Narumon Kasemsuk, Published on 24/03/2026
» Concerned by a nosedive in European arrivals and low confidence due to fuel shortages among local travellers, hotel operators have started to offer discounts of 20-40% to attract tourists during the upcoming Songkran holiday.
Tourism groups eye B15bn stimulus
Business, Narumon Kasemsuk, Published on 21/03/2026
» Seven tourism associations under the Federation of Thai Tourism Associations (Fetta) have called for stimulus projects worth a combined 15 billion baht, including cash handouts to local tourists, to prevent an industry downturn due to the Gulf war.
Thai AirAsia to revamp flights to Seoul from May
Business, Narumon Kasemsuk, Published on 24/02/2026
» Thai AirAsia will replace Thai AirAsia X in operating direct flights to Seoul from May 1, and aims to increase its domestic market share to 45% from 40% this year, despite intense competition from other low‑cost carriers that are aggressively expanding their fleets.
Tourism's 2-speed economy
Business, Narumon Kasemsuk, Published on 18/02/2026
» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Chiang Mai guesthouses pivot to long-haul markets
Business, Narumon Kasemsuk, Published on 20/12/2025
» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.
New Year countdown events on track
Narumon Kasemsuk, Published on 30/10/2025
» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Hotels to challenge B400 minimum wage in court
Business, Narumon Kasemsuk, Published on 20/08/2025
» The Thai Hotels Association (THA) is preparing to file a lawsuit against the tripartite wage committee with the Administrative Court, seeking to restrict the 400-baht minimum wage hike because it hampers hotels in second-tier tourism areas.