Showing 1 - 10 of 10
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Agency relies on festivals, large events
Business, Narumon Kasemsuk, Published on 29/05/2024
» The tourism sector remains robust despite GDP growth of only 1.5% in the first quarter, lower than regional peers, as the industry rebounded faster than other sectors, while the Tourism Authority of Thailand (TAT) plans to keep promoting festivals to maintain income for the whole year.
TAT places bet on final 2 months
Business, Narumon Kasemsuk, Published on 03/11/2023
» The tourism sector needs to maintain its momentum in the final two months of the year to reach its revenue target of 2.38 trillion baht as total receipts tallied 1.67 trillion for the first 10 months, says the Tourism Authority of Thailand (TAT).
Pattaya hopes for busy December
Business, Narumon Kasemsuk, Published on 17/12/2022
» Pattaya tourism operators are optimistic an event-packed December and the return of corporate clients will help stimulate demand as a number of local tourists delayed bookings while waiting for the government's subsidy scheme.
Creating travel appetite
Business, Narumon Kasemsuk, Published on 21/06/2021
» 'When can I travel again?" This familiar question echoed around the world the past 12 months since the global pandemic forced lockdowns and stringent border closures.
Travel agents jittery over jab tours
Business, Narumon Kasemsuk, Published on 04/05/2021
» The Thai Travel Agents Association (TTAA) warned outbound tour companies to be fully prepared before offering vaccination tours after seeing demand surge dramatically.
TAT takes to niche markets
Business, Narumon Kasemsuk, Published on 16/11/2020
» The Tourism Authority of Thailand (TAT) is striving for niche markets that still have purchasing power as it introduces health and wellness tours and spiritual trips.
Revenue projected to fall, new markets targeted
Business, Narumon Kasemsuk, Published on 04/02/2020
» The tourism minister has projected revenue from tourism will fall 300 billion baht short of the target this year and the situation could worsen if authorities do not control the spread of the coronavirus by March.
PM2.5 clogs Bangkok marathon decision
Business, Narumon Kasemsuk, Published on 24/01/2020
» Air pollution in Bangkok has stymied Thailand's dream of becoming the marathon capital of Asia, with the Tourism Authority of Thailand (TAT) determining this weekend if the Amazing Thailand Marathon Bangkok 2020 (ATMBKK) has to be cancelled.