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Search Result for “mass affluent segment”

Showing 1 - 10 of 102

BUSINESS

Middle East markets hit hardest by Iran conflict

Business, Narumon Kasemsuk, Published on 04/04/2026

» Middle Eastern markets, particularly Israeli arrivals, have been hit the hardest by the Gulf war, with more than 120,000 airline seats lost, while the US is expected to be the only long-haul market still solid in the coming months, according to the Thai Hotels Association (THA).

BUSINESS

Thailand vows to host 1st Disneyland in region

Business, Narumon Kasemsuk, Published on 27/03/2026

» The government remains committed to bringing the first Disneyland theme park to Southeast Asia as part of the EEC Capital City project, with potential investors from the Middle East already indicating interest in becoming partners.

BUSINESS

Hotels slash rates to lure Songkran market

Business, Narumon Kasemsuk, Published on 24/03/2026

» Concerned by a nosedive in European arrivals and low confidence due to fuel shortages among local travellers, hotel operators have started to offer discounts of 20-40% to attract tourists during the upcoming Songkran holiday.

BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

Chiang Mai guesthouses pivot to long-haul markets

Business, Narumon Kasemsuk, Published on 20/12/2025

» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

BUSINESS

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.

BUSINESS

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.