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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

Nok Air to expand after red flag lifted

Business, Narumon Kasemsuk, Published on 02/12/2025

» Nok Air expects to fix the red flag issued by the Civil Aviation Authority of Thailand (CAAT) within this year, expanding international flights and adding frequencies to domestic routes, with a goal to exit the rehabilitation plan by 2028.

BUSINESS

PM to meet tourism operators to discuss stimulus efforts

Business, Narumon Kasemsuk, Published on 14/11/2025

» Prime Minister Anutin Charnvirakul is scheduled to meet tourism operators next week to prepare stimulus measures, while the Airlines Association of Thailand (AAT) urged the government to resume the paused scheme of free domestic flights for foreign tourists.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

Better use of state agency meeting budget could help hotels

Narumon Kasemsuk, Published on 07/10/2025

» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.

BUSINESS

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

BUSINESS

Hotels to challenge B400 minimum wage in court

Business, Narumon Kasemsuk, Published on 20/08/2025

» The Thai Hotels Association (THA) is preparing to file a lawsuit against the tripartite wage committee with the Administrative Court, seeking to restrict the 400-baht minimum wage hike because it hampers hotels in second-tier tourism areas.

BUSINESS

Tourism seen taking a hit if border conflict persists

Business, Narumon Kasemsuk, Published on 25/07/2025

» Tourism operators in the Northeast are worried that the Thailand-Cambodia border clashes might heavily impact the industry if it cannot be resolved within 3-7 days, as both local and foreign tourists would avoid travelling to nearby provinces.

BUSINESS

Tourism revival goes into reverse

Business, Narumon Kasemsuk, Published on 21/07/2025

» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.