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BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

LIFE

Traffic seen as a challenge for Tomorrowland Thailand

Narumon Kasemsuk, Published on 07/01/2026

» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.

BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

BUSINESS

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

BUSINESS

Strengthening baht adds to woes of ailing travel sector

Business, Narumon Kasemsuk, Published on 14/08/2025

» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.

BUSINESS

Strengthening baht adds to Thai tourism sector woes

Narumon Kasemsuk, Published on 13/08/2025

» The strengthening baht is beginning to weigh on Thailand’s fragile tourism sector, already plagued by recurring security issues, leaving travellers feeling their visits aren’t worth the cost.

BUSINESS

Tourism revival goes into reverse

Business, Narumon Kasemsuk, Published on 21/07/2025

» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.

BUSINESS

Hoteliers take a chance with price fluctuation

Business, Narumon Kasemsuk, Published on 03/05/2025

» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.

BUSINESS

Chinese visitors to Pattaya set to slide

Business, Narumon Kasemsuk, Published on 01/04/2025

» Pattaya tourism operators are bracing for a sharp plunge in arrivals this low season, largely attributed to the Chinese market, as independent tourists have started to pivot to other overseas destinations.

BUSINESS

The lowdown on long-stay visas

Business, Narumon Kasemsuk, Published on 01/03/2025

» Online debate over granting 60-day visa exemptions for tourists has intensified, fuelled by a string of incidents involving condos in Bangkok being illegally rented out on a daily basis, specifically targeting tourists.