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BUSINESS

Proposal for regional tourism network

Business, Narumon Kasemsuk, Published on 03/04/2026

» Thai tourism should ramp up its targets in six potential markets reachable via six-hour flights to mitigate the impact of the oil crisis, while leveraging 12 million outbound travellers to foster two-way tourism that benefits all markets, according to the Association of Thai Travel Agents (Atta).

BUSINESS

Aviation executives make the case for cost relief measures

Business, Narumon Kasemsuk, Published on 25/03/2026

» Aviation has become the frontline sector grappling with soaring fuel prices, and executives want cost relief measures to ease costs for travellers to maintain tourism demand during the crucial holiday period.

BUSINESS

Hotels slash rates to lure Songkran market

Business, Narumon Kasemsuk, Published on 24/03/2026

» Concerned by a nosedive in European arrivals and low confidence due to fuel shortages among local travellers, hotel operators have started to offer discounts of 20-40% to attract tourists during the upcoming Songkran holiday.

BUSINESS

Poland leads Central Europe thrust

Business, Narumon Kasemsuk, Published on 19/03/2026

» With global travel in turmoil due to operational disruptions in Middle Eastern aviation hubs, a new direct flight from Europe to Thailand is set to launch, paving the way for Thai tourism in the economically promising Central European region for the first time in decades.

BUSINESS

Thailand sends 40,000 stranded tourists home

Business, Narumon Kasemsuk, Published on 12/03/2026

» More than 40,000 tourists stranded here by flight disruptions in the Middle East have safely returned home, aided by the Civil Aviation Authority of Thailand's (CAAT) temporary approval for tour operators in the originating countries to send charter flights to retrieve them.

BUSINESS

Too soon to predict China tourism rebound

Business, Narumon Kasemsuk, Published on 28/02/2026

» Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised.

BUSINESS

Tour operators insist on VAT relief

Business, Narumon Kasemsuk, Published on 20/02/2026

» Outbound tour operators will continue to push for the removal of value-added tax (VAT) from overseas tour packages sold to local travellers, arguing the charge is redundant given other taxes paid at destinations.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.