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Search Result for “highest levels”

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BUSINESS

Poland leads Central Europe thrust

Business, Narumon Kasemsuk, Published on 19/03/2026

» With global travel in turmoil due to operational disruptions in Middle Eastern aviation hubs, a new direct flight from Europe to Thailand is set to launch, paving the way for Thai tourism in the economically promising Central European region for the first time in decades.

BUSINESS

Call for stimulus in border provinces

Business, Narumon Kasemsuk, Published on 19/02/2026

» Executives from seven provinces along the Thailand-Cambodia border met with the House of Representatives' Committee on Tourism to address declining tourism confidence, as their markets remain weak despite relative peace along the dividing line.

BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

Hat Yai needs 1-2 months to rebuild

Business, Narumon Kasemsuk, Published on 17/12/2025

» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).

BUSINESS

China remains highest-spending arrivals market

Business, Narumon Kasemsuk, Published on 16/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

China remains highest-spending arrivals market

Narumon Kasemsuk, Published on 15/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

BUSINESS

New tourism minister eyes domestic spending

Narumon Kasemsuk, Published on 26/09/2025

» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.

BUSINESS

Hotels to challenge B400 minimum wage in court

Business, Narumon Kasemsuk, Published on 20/08/2025

» The Thai Hotels Association (THA) is preparing to file a lawsuit against the tripartite wage committee with the Administrative Court, seeking to restrict the 400-baht minimum wage hike because it hampers hotels in second-tier tourism areas.

BUSINESS

Thais likely to travel domestically during long weekend

Narumon Kasemsuk, Published on 07/08/2025

» The four-day Mother's Day holiday this weekend is expected to generate 13 billion baht from 3.16 million domestic trips, with most tourists preferring to travel within their own provinces and avoid cross-regional journeys to save on costs, according to the Tourism Authority of Thailand (TAT).