Showing 1 - 10 of 55
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Thais likely to travel domestically during long weekend
Narumon Kasemsuk, Published on 07/08/2025
» The four-day Mother's Day holiday this weekend is expected to generate 13 billion baht from 3.16 million domestic trips, with most tourists preferring to travel within their own provinces and avoid cross-regional journeys to save on costs, according to the Tourism Authority of Thailand (TAT).
Tariff may affect Indian tourism
Business, Narumon Kasemsuk, Published on 04/08/2025
» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Songkran 2025 forecast to generate B26.5bn in spending
Narumon Kasemsuk, Published on 14/03/2025
» The Songkran festival this year is expected to generate 26.5 billion baht from 476,000 international tourists and 4.4 million domestic trips, according to the Tourism Authority of Thailand (TAT).
Posh hotels to pump up rates
Business, Narumon Kasemsuk, Published on 17/10/2024
» High-end hotel operators are preparing to raise room rates during the high season as tourist numbers are projected to surge in the next few months, while hotels in the mid-tier and lower continue to struggle, according to the hotel operator sentiment index.
Domestic tourism receipts set to fall short of B1tn target
Business, Narumon Kasemsuk, Published on 24/09/2024
» Domestic tourism is on course to reach 200 million trips this year, but revenue is expected to reach just 965 billion, falling short of the target of 1 trillion baht, while the private sector has called for the promotion of second-tier cities in the form of a loyalty programme.