Showing 1 - 10 of 81
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Traffic seen as a challenge for Tomorrowland Thailand
Narumon Kasemsuk, Published on 07/01/2026
» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.
Chiang Mai guesthouses pivot to long-haul markets
Business, Narumon Kasemsuk, Published on 20/12/2025
» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Domestic airfares continue to decrease
Business, Narumon Kasemsuk, Published on 04/12/2025
» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Unpacking the tourism tax
Business, Narumon Kasemsuk, Published on 08/11/2025
» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.
Long-haul arrivals a rare bright spot in Thai tourism market
Narumon Kasemsuk, Published on 10/10/2025
» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.