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Search Result for “focus groups”

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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

Call for tourism relief blueprint

Business, Narumon Kasemsuk, Published on 28/11/2025

» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

Trat tourism set for revival as UK ends travel ban

Business, Narumon Kasemsuk, Published on 08/11/2025

» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.

BUSINESS

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

BUSINESS

New tourism minister eyes domestic spending

Narumon Kasemsuk, Published on 26/09/2025

» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.

BUSINESS

Trade exhibition outlook to hinge on economic progress

Business, Narumon Kasemsuk, Published on 22/08/2025

» Trade exhibitions in Thailand this year are expected to grow at the same slow pace as the country's GDP, while the large US tariff rate for transshipment of Chinese products has begun to impact manufacturers in that nation, who are refraining from hosting trade events in Southeast Asia.

BUSINESS

Hoteliers take a hit from border clash

Narumon Kasemsuk, Published on 31/07/2025

» The tourism industry in the seven provinces along the Thai-Cambodian border has been decimated by recent clashes, with a 100% cancellation rate in most areas, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Tourism revival goes into reverse

Business, Narumon Kasemsuk, Published on 21/07/2025

» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.