Showing 1 - 10 of 161
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Northeastern arrivals dip amid crackdown
Business, Narumon Kasemsuk, Published on 20/01/2026
» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Trat tourism set for revival as UK ends travel ban
Business, Narumon Kasemsuk, Published on 08/11/2025
» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.
Unpacking the tourism tax
Business, Narumon Kasemsuk, Published on 08/11/2025
» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Better use of state agency meeting budget could help hotels
Narumon Kasemsuk, Published on 07/10/2025
» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.
Tourism Authority of Thailand to press on with free tickets
Business, Narumon Kasemsuk, Published on 05/09/2025
» Though the 200,000 free domestic flight tickets scheme is still awaiting cabinet approval, the Tourism Authority of Thailand (TAT) has pledged to continue promoting the scheme even if the government changes.