Showing 1 - 10 of 29
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Tourism reform call as foreign arrivals in Thailand plunge
Business, Narumon Kasemsuk, Published on 16/05/2025
» Thailand needs to urgently address the freefall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travellers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).
Foreign arrivals poised to grow 5% in February to 3.5m
Business, Narumon Kasemsuk, Published on 12/02/2025
» Thailand is expected to welcome 3.5 million foreign tourist arrivals in February, a 5% increase year-on-year, with all major markets surging between 2% and 20%, except the Chinese market, which is on course to plummet by 7% due to safety concerns, according to the Tourism Authority of Thailand (TAT).
Hoteliers decry use of illicit foreign entities
Business, Narumon Kasemsuk, Published on 13/11/2024
» The widespread use of Thai nominees by foreign businesses in Thailand is a growing concern among hoteliers, who fear that low prices and quality could destroy the tourism reputation of the country, according to the Thai Hotels Association's (THA) monthly sentiment index.
Posh hotels to pump up rates
Business, Narumon Kasemsuk, Published on 17/10/2024
» High-end hotel operators are preparing to raise room rates during the high season as tourist numbers are projected to surge in the next few months, while hotels in the mid-tier and lower continue to struggle, according to the hotel operator sentiment index.
Tourism council suggests methods to increase purchasing power
Business, Narumon Kasemsuk, Published on 15/10/2024
» The Tourism Council of Thailand (TCT) is urging the government to increase the purchasing power of locals by increasing the salary base of new civil servants to 25,000 baht per month, while distributing 1,000 baht in digital money to foreign tourists who visit certain parts of the country.
Mid-priced hotels struggled in August
Business, Narumon Kasemsuk, Published on 12/09/2024
» Tourists in the mid-priced and budget segments remain sensitive to prices, meaning hotels rated less than four stars struggled to maintain their room and occupancy rates in August.
Mice market set to beat expectations
Business, Narumon Kasemsuk, Published on 26/06/2024
» International visitors are expected to drive the Mice (meetings, incentives, conferences and exhibitions) segment in Thailand to exceed the target by 5% this year, which would help compensate for the sluggish domestic market.