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BUSINESS

Japan remains a favourite among Thai travellers

Business, Narumon Kasemsuk, Published on 21/01/2026

» After securing more than 40 million foreign arrivals for the first time in 2025, Japan is expected to continue attracting Thai travellers this year despite a possible three‑fold increase in the departure tax to ¥3,000, though high airfares remain a factor to monitor.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

PM to meet tourism operators to discuss stimulus efforts

Business, Narumon Kasemsuk, Published on 14/11/2025

» Prime Minister Anutin Charnvirakul is scheduled to meet tourism operators next week to prepare stimulus measures, while the Airlines Association of Thailand (AAT) urged the government to resume the paused scheme of free domestic flights for foreign tourists.

BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

BUSINESS

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.

BUSINESS

China ousts Japan in outbound market

Business, Narumon Kasemsuk, Published on 13/08/2025

» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.

BUSINESS

Wooing Vietnamese visitors gets trickier

Business, Narumon Kasemsuk, Published on 07/08/2025

» While tourism in Vietnam is booming, Thailand is facing challenges in attracting Vietnamese tourists as Vietnam's carriers have relocated aircraft from their fleets to serve the domestic tourism industry, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Tariff may affect Indian tourism

Business, Narumon Kasemsuk, Published on 04/08/2025

» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.

BUSINESS

B3.5bn tourism stimulus budget being revised

Narumon Kasemsuk, Published on 06/05/2025

» The Tourism Authority of Thailand (TAT) is adjusting its proposed stimulus budget of 3.5 billion baht, with plans to add subsidies for chartered flights from China and promotional campaigns for global online travel agents, in addition to the domestic co-payment scheme.

BUSINESS

Foreign arrivals poised to grow 5% in February to 3.5m

Business, Narumon Kasemsuk, Published on 12/02/2025

» Thailand is expected to welcome 3.5 million foreign tourist arrivals in February, a 5% increase year-on-year, with all major markets surging between 2% and 20%, except the Chinese market, which is on course to plummet by 7% due to safety concerns, according to the Tourism Authority of Thailand (TAT).