Showing 1 - 10 of 50
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Unpacking the tourism tax
Business, Narumon Kasemsuk, Published on 08/11/2025
» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Strengthening baht adds to woes of ailing travel sector
Business, Narumon Kasemsuk, Published on 14/08/2025
» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.
Strengthening baht adds to Thai tourism sector woes
Narumon Kasemsuk, Published on 13/08/2025
» The strengthening baht is beginning to weigh on Thailand’s fragile tourism sector, already plagued by recurring security issues, leaving travellers feeling their visits aren’t worth the cost.
China ousts Japan in outbound market
Business, Narumon Kasemsuk, Published on 13/08/2025
» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.
Wooing Vietnamese visitors gets trickier
Business, Narumon Kasemsuk, Published on 07/08/2025
» While tourism in Vietnam is booming, Thailand is facing challenges in attracting Vietnamese tourists as Vietnam's carriers have relocated aircraft from their fleets to serve the domestic tourism industry, according to the Tourism Authority of Thailand (TAT).
Tariff may affect Indian tourism
Business, Narumon Kasemsuk, Published on 04/08/2025
» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.