Showing 1 - 10 of 23
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Chinese cancel Thai trips amid safety fears
Business, Narumon Kasemsuk, Published on 14/01/2025
» Hotels and airlines have started to see mass cancellations from Chinese tour groups during the upcoming Chinese New Year holiday, while new bookings from independent tourists are also slower due to concerns over safety in Thailand.
China market on the up as Korea loses its allure
Business, Narumon Kasemsuk, Published on 02/08/2024
» The decline in the outbound market to South Korea for seven consecutive months has been substituted with a growing number of trips to China, which also offers a free-visa scheme, and solid demand for Japan.
Ministry considers health scheme for foreign tourists
Business, Narumon Kasemsuk, Published on 04/04/2024
» Road and water accidents are the leading causes of injuries among foreign travellers, with some rental car shops and tourists deliberately not following the rules.
TAT targets higher tourist spending
Business, Narumon Kasemsuk, Published on 14/12/2023
» The Tourism Authority of Thailand (TAT) plans to overhaul its strategy to stimulate spending per person, which significantly dropped following the pandemic, with foreign expenditure falling from an average of 50,000 baht to 42,000 baht.
The lowdown on the high-end scheme
Business, Narumon Kasemsuk, Published on 01/02/2023
» The Thailand Elite Card is in the public spotlight again after Jirayu Huangsap, an MP from the Pheu Thai Party, said in parliament last week that shady Chinese business operators had become members of this privilege programme.
Hotels struggling with staff shortage
Business, Narumon Kasemsuk, Published on 18/01/2023
» Workers remain reluctant to return to the hospitality industry even though employee revenue from hotel service charges has almost returned to pre-pandemic levels, as Chinese travellers start to return to Thailand.
Airlines eager to reopen Japan routes
Business, Narumon Kasemsuk, Published on 08/10/2022
» Local airlines are banking on borders reopening in Asian countries, but are cautiously planning their routes as a weak currency and high fuel costs still afflict the industry.