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BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

Northeastern arrivals dip amid crackdown

Business, Narumon Kasemsuk, Published on 20/01/2026

» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.

LIFE

Traffic seen as a challenge for Tomorrowland Thailand

Narumon Kasemsuk, Published on 07/01/2026

» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.

BUSINESS

Chiang Mai guesthouses pivot to long-haul markets

Business, Narumon Kasemsuk, Published on 20/12/2025

» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.

BUSINESS

Calls to publicise updated entry rules

Business, Narumon Kasemsuk, Published on 11/12/2025

» Amid a rise in the number of cases of travellers being denied entry to Thailand, tourism operators are urging the government to regularly publicise updated rules and rely more on pre-screening methods, as the country tightens measures to curb multiple visa runs.

BUSINESS

Nok Air to expand after red flag lifted

Business, Narumon Kasemsuk, Published on 02/12/2025

» Nok Air expects to fix the red flag issued by the Civil Aviation Authority of Thailand (CAAT) within this year, expanding international flights and adding frequencies to domestic routes, with a goal to exit the rehabilitation plan by 2028.

BUSINESS

Call for tourism relief blueprint

Business, Narumon Kasemsuk, Published on 28/11/2025

» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.