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Search Result for “customer purchasing decisions”

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BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

World Cup set to provide major economic boost

Business, Narumon Kasemsuk, Published on 24/12/2025

» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.

BUSINESS

Unpacking the tourism tax

Business, Narumon Kasemsuk, Published on 08/11/2025

» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.

BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

BUSINESS

China ousts Japan in outbound market

Business, Narumon Kasemsuk, Published on 13/08/2025

» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.

BUSINESS

Tariff may affect Indian tourism

Business, Narumon Kasemsuk, Published on 04/08/2025

» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.

BUSINESS

Tour firm seeks to restore China market

Business, Narumon Kasemsuk, Published on 11/06/2025

» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.

PROPERTY

New hotel law raises safety concerns

Business, Narumon Kasemsuk, Published on 02/06/2025

» The Thai Hotels Association (THA) has raised the alarm for property owners over a new draft law for hotels, warning it could infringe on the rights of residents and compromise tourist safety, which is already a blemish for Thailand.

BUSINESS

Trump tariffs put tourism on edge

Business, Narumon Kasemsuk, Published on 20/02/2025

» Uncertainty over the Chinese market and the effect of US President Donald Trump's policies are the most critical factors for the tourism industry in the first half, as airlines and hoteliers consider market trends after the high season.

BUSINESS

Tourism council suggests methods to increase purchasing power

Business, Narumon Kasemsuk, Published on 15/10/2024

» The Tourism Council of Thailand (TCT) is urging the government to increase the purchasing power of locals by increasing the salary base of new civil servants to 25,000 baht per month, while distributing 1,000 baht in digital money to foreign tourists who visit certain parts of the country.