Showing 1 - 10 of 38
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Traffic seen as a challenge for Tomorrowland Thailand
Narumon Kasemsuk, Published on 07/01/2026
» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
Thai AirAsia experiences drop in demand
Business, Narumon Kasemsuk, Published on 16/07/2024
» After enjoying a robust market throughout 2023, Thai AirAsia started to experience lower demand during the second and third quarters, which requires immediate stimulus from the government to help alleviate the stagnant local purchasing power.
Tourism firms seek supply-side initiatives
Business, Narumon Kasemsuk, Published on 11/06/2024
» The private sector has collectively called for attention to be paid to tourism's supply side after the prime minister insisted on refraining from the collection of a 300-baht tourism fee from foreign tourists, which was meant to be used to set up a tourism development fund.
TAT survey notes spending surge
Business, Narumon Kasemsuk, Published on 06/03/2024
» Foreign tourists spent more on accommodation following the pandemic and opted for street food more than fine dining, while TikTok has gained prominence among people seeking information and inspiration for trips to the nation, according to the Tourism Authority of Thailand (TAT).
Netizens hit out at pricey Phuket airfares
Business, Narumon Kasemsuk, Published on 16/02/2024
» Social media was awash with comments this week from local travellers bemoaning the high price of airfares to Phuket.