Showing 1 - 10 of 68
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Trade exhibition outlook to hinge on economic progress
Business, Narumon Kasemsuk, Published on 22/08/2025
» Trade exhibitions in Thailand this year are expected to grow at the same slow pace as the country's GDP, while the large US tariff rate for transshipment of Chinese products has begun to impact manufacturers in that nation, who are refraining from hosting trade events in Southeast Asia.
China ousts Japan in outbound market
Business, Narumon Kasemsuk, Published on 13/08/2025
» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.
Travel subsidy fails to attract Thais
Business, Narumon Kasemsuk, Published on 12/07/2025
» The tourism and sports minister says the number of local tourists using co-payment privileges was lower than expected for the first 10 days of the scheme despite 1.58 million registrants, as travel sentiment may be unfavourable due to economic conditions.
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
New hotel law raises safety concerns
Business, Narumon Kasemsuk, Published on 02/06/2025
» The Thai Hotels Association (THA) has raised the alarm for property owners over a new draft law for hotels, warning it could infringe on the rights of residents and compromise tourist safety, which is already a blemish for Thailand.
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Chinese visitors to Pattaya set to slide
Business, Narumon Kasemsuk, Published on 01/04/2025
» Pattaya tourism operators are bracing for a sharp plunge in arrivals this low season, largely attributed to the Chinese market, as independent tourists have started to pivot to other overseas destinations.
Trump tariffs put tourism on edge
Business, Narumon Kasemsuk, Published on 20/02/2025
» Uncertainty over the Chinese market and the effect of US President Donald Trump's policies are the most critical factors for the tourism industry in the first half, as airlines and hoteliers consider market trends after the high season.