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BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

China remains highest-spending arrivals market

Business, Narumon Kasemsuk, Published on 16/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

China remains highest-spending arrivals market

Narumon Kasemsuk, Published on 15/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

Early birds to benefit most from planned tourism subsidies

Narumon Kasemsuk, Published on 03/07/2025

» The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Cambodian visitor numbers down 48% since border clash

Narumon Kasemsuk, Published on 20/06/2025

» The number of Cambodian tourists visiting Thailand has plunged by 48% this month due to border closures, weakening a market that has slowed since last year, though Thai AirAsia reports a strong load factor on flights from Bangkok to Cambodia.

BUSINESS

B3.5bn tourism stimulus budget being revised

Narumon Kasemsuk, Published on 06/05/2025

» The Tourism Authority of Thailand (TAT) is adjusting its proposed stimulus budget of 3.5 billion baht, with plans to add subsidies for chartered flights from China and promotional campaigns for global online travel agents, in addition to the domestic co-payment scheme.

BUSINESS

Tourism Authority of Thailand to adjust target for Asian visitors

Business, Narumon Kasemsuk, Published on 17/01/2025

» Thailand is no longer the most visited country for Chinese, as Japan took top spot last year.

BUSINESS

Domestic tourism receipts set to fall short of B1tn target

Business, Narumon Kasemsuk, Published on 24/09/2024

» Domestic tourism is on course to reach 200 million trips this year, but revenue is expected to reach just 965 billion, falling short of the target of 1 trillion baht, while the private sector has called for the promotion of second-tier cities in the form of a loyalty programme.

BUSINESS

Airlines push to upgrade regional Thai airports

Business, Narumon Kasemsuk, Published on 12/06/2024

» The Airlines Association of Thailand (AAT) has urged the government to elevate more regional airports to become international airports, aiming to generate higher tourism revenue for 55 second-tier cities.

BUSINESS

Tourism firms seek supply-side initiatives

Business, Narumon Kasemsuk, Published on 11/06/2024

» The private sector has collectively called for attention to be paid to tourism's supply side after the prime minister insisted on refraining from the collection of a 300-baht tourism fee from foreign tourists, which was meant to be used to set up a tourism development fund.