Showing 1 - 10 of 109
TAT wary on gauging China rebound
Business, Narumon Kasemsuk, Published on 28/02/2026
» Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Traffic seen as a challenge for Tomorrowland Thailand
Narumon Kasemsuk, Published on 07/01/2026
» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
New Year countdown events on track
Narumon Kasemsuk, Published on 30/10/2025
» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).
Better use of state agency meeting budget could help hotels
Narumon Kasemsuk, Published on 07/10/2025
» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.