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BUSINESS

Proposal for regional tourism network

Business, Narumon Kasemsuk, Published on 03/04/2026

» Thai tourism should ramp up its targets in six potential markets reachable via six-hour flights to mitigate the impact of the oil crisis, while leveraging 12 million outbound travellers to foster two-way tourism that benefits all markets, according to the Association of Thai Travel Agents (Atta).

BUSINESS

Poland leads Central Europe thrust

Business, Narumon Kasemsuk, Published on 19/03/2026

» With global travel in turmoil due to operational disruptions in Middle Eastern aviation hubs, a new direct flight from Europe to Thailand is set to launch, paving the way for Thai tourism in the economically promising Central European region for the first time in decades.

BUSINESS

Thai travel agents pessimistic about long-haul rmarket recovery

Narumon Kasemsuk, Published on 10/03/2026

» Thailand’s tourism industry is struggling with the sudden impact from the Middle East conflict on long‑haul travel, with weekly arrivals down 13% due to flight disruptions.

BUSINESS

Too soon to predict China tourism rebound

Business, Narumon Kasemsuk, Published on 28/02/2026

» Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised.

BUSINESS

Thai AirAsia to revamp flights to Seoul from May

Business, Narumon Kasemsuk, Published on 24/02/2026

» Thai AirAsia will replace Thai AirAsia X in operating direct flights to Seoul from May 1, and aims to increase its domestic market share to 45% from 40% this year, despite intense competition from other low‑cost carriers that are aggressively expanding their fleets.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

PM to meet tourism operators to discuss stimulus efforts

Business, Narumon Kasemsuk, Published on 14/11/2025

» Prime Minister Anutin Charnvirakul is scheduled to meet tourism operators next week to prepare stimulus measures, while the Airlines Association of Thailand (AAT) urged the government to resume the paused scheme of free domestic flights for foreign tourists.