Showing 1 - 10 of 98
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Thais still keen on Japan
Business, Narumon Kasemsuk, Published on 19/09/2025
» The number of Thais visiting Japan posted growth of 8.2% in the first eight months as the market rebounded from a two-month slump with a 2.4% uptick in August.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Early birds to benefit most from planned tourism subsidies
Narumon Kasemsuk, Published on 03/07/2025
» The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Phuket hotels see solid high season
Business, Narumon Kasemsuk, Published on 25/03/2025
» Despite a sharp decline in Chinese arrivals flying direct to Phuket, hotels in the island could still record a solid high season for January and February with a 92% occupancy rate and average room rate surging 15% to 5,557 baht.
Bonanza likely if booze curbs lifted, says industry group
Narumon Kasemsuk, Published on 20/02/2025
» Lifting the ban on afternoon alcohol sales in Thailand could help bring another 50-100 billion baht into the economy, particularly from foreign tourists, say industry executives.
Koreans on course to be No.1 visitors to Chiang Mai in 2025
Business, Narumon Kasemsuk, Published on 28/01/2025
» The South Korean market might knock the Chinese off the top spot for arrivals in Chiang Mai this year, thanks to an uptick in direct flights and cool winter weather, according to the Tourism Authority of Thailand (TAT).