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BUSINESS

Call for stimulus in border provinces

Business, Narumon Kasemsuk, Published on 19/02/2026

» Executives from seven provinces along the Thailand-Cambodia border met with the House of Representatives' Committee on Tourism to address declining tourism confidence, as their markets remain weak despite relative peace along the dividing line.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

LIFE

Traffic seen as a challenge for Tomorrowland Thailand

Narumon Kasemsuk, Published on 07/01/2026

» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.

BUSINESS

New Year countdown events on track

Narumon Kasemsuk, Published on 30/10/2025

» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.

BUSINESS

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

BUSINESS

Thais likely to travel domestically during long weekend

Narumon Kasemsuk, Published on 07/08/2025

» The four-day Mother's Day holiday this weekend is expected to generate 13 billion baht from 3.16 million domestic trips, with most tourists preferring to travel within their own provinces and avoid cross-regional journeys to save on costs, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Tourism reform call as foreign arrivals in Thailand plunge

Business, Narumon Kasemsuk, Published on 16/05/2025

» Thailand needs to urgently address the freefall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travellers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).

BUSINESS

Shizuoka to share hot spring prowess

Business, Narumon Kasemsuk, Published on 01/02/2025

» The Tourism and Sports Ministry has signed a memorandum of understanding with Shizuoka Prefecture, hoping to borrow expertise from Japan to develop hot springs in Thailand and exchange tourists between the countries.