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BUSINESS

Call for stimulus in border provinces

Business, Narumon Kasemsuk, Published on 19/02/2026

» Executives from seven provinces along the Thailand-Cambodia border met with the House of Representatives' Committee on Tourism to address declining tourism confidence, as their markets remain weak despite relative peace along the dividing line.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

LIFE

Traffic seen as a challenge for Tomorrowland Thailand

Narumon Kasemsuk, Published on 07/01/2026

» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.

BUSINESS

Hat Yai needs 1-2 months to rebuild

Business, Narumon Kasemsuk, Published on 17/12/2025

» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).

BUSINESS

China remains highest-spending arrivals market

Business, Narumon Kasemsuk, Published on 16/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

China remains highest-spending arrivals market

Narumon Kasemsuk, Published on 15/12/2025

» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

New Year countdown events on track

Narumon Kasemsuk, Published on 30/10/2025

» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.