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BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

Japan remains a favourite among Thai travellers

Business, Narumon Kasemsuk, Published on 21/01/2026

» After securing more than 40 million foreign arrivals for the first time in 2025, Japan is expected to continue attracting Thai travellers this year despite a possible three‑fold increase in the departure tax to ¥3,000, though high airfares remain a factor to monitor.

BUSINESS

World Cup set to provide major economic boost

Business, Narumon Kasemsuk, Published on 24/12/2025

» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.

BUSINESS

Hat Yai needs 1-2 months to rebuild

Business, Narumon Kasemsuk, Published on 17/12/2025

» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Call for tourism relief blueprint

Business, Narumon Kasemsuk, Published on 28/11/2025

» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.

BUSINESS

Trat tourism set for revival as UK ends travel ban

Business, Narumon Kasemsuk, Published on 08/11/2025

» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.

BUSINESS

Unpacking the tourism tax

Business, Narumon Kasemsuk, Published on 08/11/2025

» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.

BUSINESS

New Year countdown events on track

Narumon Kasemsuk, Published on 30/10/2025

» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).

BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

BUSINESS

Better use of state agency meeting budget could help hotels

Narumon Kasemsuk, Published on 07/10/2025

» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.