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Search Result for “Marketing spending”

Showing 1 - 10 of 191

BUSINESS

Middle East markets hit hardest by Iran conflict

Business, Narumon Kasemsuk, Published on 04/04/2026

» Middle Eastern markets, particularly Israeli arrivals, have been hit the hardest by the Gulf war, with more than 120,000 airline seats lost, while the US is expected to be the only long-haul market still solid in the coming months, according to the Thai Hotels Association (THA).

BUSINESS

Proposal for regional tourism network

Business, Narumon Kasemsuk, Published on 03/04/2026

» Thai tourism should ramp up its targets in six potential markets reachable via six-hour flights to mitigate the impact of the oil crisis, while leveraging 12 million outbound travellers to foster two-way tourism that benefits all markets, according to the Association of Thai Travel Agents (Atta).

BUSINESS

War unlikely to dent Songkran revenue

Business, Narumon Kasemsuk, Published on 26/03/2026

» The Tourism Authority of Thailand (TAT) remains confident about its projection of 6% revenue growth tallying 30 billion baht during the Songkran holiday this year, mainly driven by Asian markets.

BUSINESS

Tourism groups eye B15bn stimulus

Business, Narumon Kasemsuk, Published on 21/03/2026

» Seven tourism associations under the Federation of Thai Tourism Associations (Fetta) have called for stimulus projects worth a combined 15 billion baht, including cash handouts to local tourists, to prevent an industry downturn due to the Gulf war.

BUSINESS

Poland leads Central Europe thrust

Business, Narumon Kasemsuk, Published on 19/03/2026

» With global travel in turmoil due to operational disruptions in Middle Eastern aviation hubs, a new direct flight from Europe to Thailand is set to launch, paving the way for Thai tourism in the economically promising Central European region for the first time in decades.

BUSINESS

Thailand sends 40,000 stranded tourists home

Business, Narumon Kasemsuk, Published on 12/03/2026

» More than 40,000 tourists stranded here by flight disruptions in the Middle East have safely returned home, aided by the Civil Aviation Authority of Thailand's (CAAT) temporary approval for tour operators in the originating countries to send charter flights to retrieve them.

BUSINESS

Thai travel agents pessimistic about long-haul rmarket recovery

Narumon Kasemsuk, Published on 10/03/2026

» Thailand’s tourism industry is struggling with the sudden impact from the Middle East conflict on long‑haul travel, with weekly arrivals down 13% due to flight disruptions.

BUSINESS

Tour operators insist on VAT relief

Business, Narumon Kasemsuk, Published on 20/02/2026

» Outbound tour operators will continue to push for the removal of value-added tax (VAT) from overseas tour packages sold to local travellers, arguing the charge is redundant given other taxes paid at destinations.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Japan remains a favourite among Thai travellers

Business, Narumon Kasemsuk, Published on 21/01/2026

» After securing more than 40 million foreign arrivals for the first time in 2025, Japan is expected to continue attracting Thai travellers this year despite a possible three‑fold increase in the departure tax to ¥3,000, though high airfares remain a factor to monitor.