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LIFE

Traffic seen as a challenge for Tomorrowland Thailand

Narumon Kasemsuk, Published on 07/01/2026

» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.

BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

BUSINESS

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

BUSINESS

Thais still keen on Japan

Business, Narumon Kasemsuk, Published on 19/09/2025

» The number of Thais visiting Japan posted growth of 8.2% in the first eight months as the market rebounded from a two-month slump with a 2.4% uptick in August.

BUSINESS

Tourism revival goes into reverse

Business, Narumon Kasemsuk, Published on 21/07/2025

» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.

BUSINESS

Early birds to benefit most from planned tourism subsidies

Narumon Kasemsuk, Published on 03/07/2025

» The 750-million-baht subsidy for airlines and tour groups to stimulate the tourism industry will be distributed on a first-come, first-served basis, aiming to generate 33.5 billion baht in revenue, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Cambodian visitor numbers down 48% since border clash

Narumon Kasemsuk, Published on 20/06/2025

» The number of Cambodian tourists visiting Thailand has plunged by 48% this month due to border closures, weakening a market that has slowed since last year, though Thai AirAsia reports a strong load factor on flights from Bangkok to Cambodia.

BUSINESS

B3.5bn tourism stimulus budget being revised

Narumon Kasemsuk, Published on 06/05/2025

» The Tourism Authority of Thailand (TAT) is adjusting its proposed stimulus budget of 3.5 billion baht, with plans to add subsidies for chartered flights from China and promotional campaigns for global online travel agents, in addition to the domestic co-payment scheme.

BUSINESS

TAT banking on same-sex marriages to boost figures

Business, Narumon Kasemsuk, Published on 20/01/2025

» With same-sex marriages available in Thailand starting this week, the Tourism Authority of Thailand (TAT) is banking on the trend, holding trade meetings with businesses targeting couples who seek wedding ceremonies in Thailand.

BUSINESS

Tourism Authority of Thailand to adjust target for Asian visitors

Business, Narumon Kasemsuk, Published on 17/01/2025

» Thailand is no longer the most visited country for Chinese, as Japan took top spot last year.