Showing 1 - 10 of 68
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Northeastern arrivals dip amid crackdown
Business, Narumon Kasemsuk, Published on 20/01/2026
» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Golden Week arrivals set to sink to 200,000
Business, Narumon Kasemsuk, Published on 01/10/2025
» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.
Strengthening baht adds to woes of ailing travel sector
Business, Narumon Kasemsuk, Published on 14/08/2025
» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.