Showing 1 - 10 of 101
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Tourism reform call as foreign arrivals in Thailand plunge
Business, Narumon Kasemsuk, Published on 16/05/2025
» Thailand needs to urgently address the freefall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travellers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).
Bonanza likely if booze curbs lifted, says industry group
Narumon Kasemsuk, Published on 20/02/2025
» Lifting the ban on afternoon alcohol sales in Thailand could help bring another 50-100 billion baht into the economy, particularly from foreign tourists, say industry executives.
Shizuoka to share hot spring prowess
Business, Narumon Kasemsuk, Published on 01/02/2025
» The Tourism and Sports Ministry has signed a memorandum of understanding with Shizuoka Prefecture, hoping to borrow expertise from Japan to develop hot springs in Thailand and exchange tourists between the countries.
Japanese visitors remain uncertain
Business, Narumon Kasemsuk, Published on 02/10/2024
» The recent appreciation of the baht and severe flooding have become crucial factors for the tourism industry for the rest of this year, with the high season approaching quickly.