Showing 1 - 10 of 56
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Traffic seen as a challenge for Tomorrowland Thailand
Narumon Kasemsuk, Published on 07/01/2026
» Tomorrowland, one of the world’s largest electronic dance music festivals, has confirmed its first full-scale Asian edition will be staged in Pattaya, under a five-year plan expected to generate at least 20 billion baht for the local economy.
World Cup set to provide major economic boost
Business, Narumon Kasemsuk, Published on 24/12/2025
» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Tourism reform call as foreign arrivals in Thailand plunge
Business, Narumon Kasemsuk, Published on 16/05/2025
» Thailand needs to urgently address the freefall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travellers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).
Songkran 2025 forecast to generate B26.5bn in spending
Narumon Kasemsuk, Published on 14/03/2025
» The Songkran festival this year is expected to generate 26.5 billion baht from 476,000 international tourists and 4.4 million domestic trips, according to the Tourism Authority of Thailand (TAT).
AWC to sink B22bn into sector this year
Business, Narumon Kasemsuk, Published on 28/02/2025
» SET-listed Asset World Corp (AWC) is ramping up new investment to 22 billion baht in the hospitality sector this year to capture the rising tourism wave, starting with 8.7 billion baht to acquire the Le Concorde office and hotel on Ratchadaphisek Road.
Trump tariffs put tourism on edge
Business, Narumon Kasemsuk, Published on 20/02/2025
» Uncertainty over the Chinese market and the effect of US President Donald Trump's policies are the most critical factors for the tourism industry in the first half, as airlines and hoteliers consider market trends after the high season.
Thai meeting and convention outlook improves
Business, Narumon Kasemsuk, Published on 24/12/2024
» A stronger recovery in flight seats and numerous large-scale international events each expected to draw between 10,000 and 100,000 attendees are expected to help drive revenue of the Mice (meetings, incentives, conferences and exhibitions) segment to 200 billion baht, according to the Thailand Convention and Exhibition Bureau (TCEB).