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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Calls to publicise updated entry rules

Business, Narumon Kasemsuk, Published on 11/12/2025

» Amid a rise in the number of cases of travellers being denied entry to Thailand, tourism operators are urging the government to regularly publicise updated rules and rely more on pre-screening methods, as the country tightens measures to curb multiple visa runs.

BUSINESS

New Year countdown events on track

Narumon Kasemsuk, Published on 30/10/2025

» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).

BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

BUSINESS

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

BUSINESS

Strengthening baht adds to woes of ailing travel sector

Business, Narumon Kasemsuk, Published on 14/08/2025

» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.

BUSINESS

Strengthening baht adds to Thai tourism sector woes

Narumon Kasemsuk, Published on 13/08/2025

» The strengthening baht is beginning to weigh on Thailand’s fragile tourism sector, already plagued by recurring security issues, leaving travellers feeling their visits aren’t worth the cost.

BUSINESS

Tourism reform call as foreign arrivals in Thailand plunge

Business, Narumon Kasemsuk, Published on 16/05/2025

» Thailand needs to urgently address the freefall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travellers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).

BUSINESS

US urged to launch direct Thai flights

Business, Narumon Kasemsuk, Published on 06/12/2024

» The Tourism Authority of Thailand (TAT) plans to encourage US airlines to undertake the first-ever direct flights to Thailand, as Thai carriers seem unlikely to add the routes, following regulators reopening the flights from next year.

BUSINESS

Airline results buoyed by arrival, fare hikes

Business, Narumon Kasemsuk, Published on 14/11/2024

» International arrivals helped drive the operating results of Thai carriers despite the third quarter coinciding with the low season, but smaller fleets still pressure the aviation industry, resulting in consistently high airfares.