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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Parties vow to ban sales of cannabis

Business, Narumon Kasemsuk, Published on 15/01/2026

» Three political parties -- the People's Party, Democrat and Pheu Thai -- have pledged to put cannabis back on the narcotics list and allow its use only for approved medical purposes, while operators urged the future administration to eliminate foreign businesses using nominees and unfair competition from illegal businesses.

BUSINESS

World Cup set to provide major economic boost

Business, Narumon Kasemsuk, Published on 24/12/2025

» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.

BUSINESS

Chiang Mai guesthouses pivot to long-haul markets

Business, Narumon Kasemsuk, Published on 20/12/2025

» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.

BUSINESS

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

BUSINESS

China ousts Japan in outbound market

Business, Narumon Kasemsuk, Published on 13/08/2025

» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.

BUSINESS

B3.5bn tourism stimulus budget being revised

Narumon Kasemsuk, Published on 06/05/2025

» The Tourism Authority of Thailand (TAT) is adjusting its proposed stimulus budget of 3.5 billion baht, with plans to add subsidies for chartered flights from China and promotional campaigns for global online travel agents, in addition to the domestic co-payment scheme.