Showing 1 - 10 of 71
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
China targeting over 1.5m Thai visitors in 2026
Business, Narumon Kasemsuk, Published on 29/01/2026
» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.
Chiang Mai guesthouses pivot to long-haul markets
Business, Narumon Kasemsuk, Published on 20/12/2025
» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Call for tourism relief blueprint
Business, Narumon Kasemsuk, Published on 28/11/2025
» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Trat tourism set for revival as UK ends travel ban
Business, Narumon Kasemsuk, Published on 08/11/2025
» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.