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BUSINESS

Thai AirAsia to revamp flights to Seoul from May

Business, Narumon Kasemsuk, Published on 24/02/2026

» Thai AirAsia will replace Thai AirAsia X in operating direct flights to Seoul from May 1, and aims to increase its domestic market share to 45% from 40% this year, despite intense competition from other low‑cost carriers that are aggressively expanding their fleets.

BUSINESS

Tourism's 2-speed economy

Business, Narumon Kasemsuk, Published on 18/02/2026

» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.

BUSINESS

Northeastern arrivals dip amid crackdown

Business, Narumon Kasemsuk, Published on 20/01/2026

» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.

BUSINESS

Tourism chiefs want better candidates

Business, Narumon Kasemsuk, Published on 20/12/2025

» Tourism operators have expressed doubts about the abilities of some parties' prime ministerial candidates, urging them to appoint ministers with genuine capabilities to address severe obstacles in each sector, rather than using the position as a reward or trading on family legacies.

BUSINESS

Domestic airfares continue to decrease

Business, Narumon Kasemsuk, Published on 04/12/2025

» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.

BUSINESS

Call for tourism relief blueprint

Business, Narumon Kasemsuk, Published on 28/11/2025

» The Tourism Council of Thailand (TCT) has proposed a 60-day relief framework to ease the impact on tourism businesses caused by severe flooding in the South, with damages estimated at more than 10 billion baht.

BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

BUSINESS

Trat tourism set for revival as UK ends travel ban

Business, Narumon Kasemsuk, Published on 08/11/2025

» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.

BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

BUSINESS

Better use of state agency meeting budget could help hotels

Narumon Kasemsuk, Published on 07/10/2025

» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.