Showing 1 - 10 of 62
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Hat Yai needs 1-2 months to rebuild
Business, Narumon Kasemsuk, Published on 17/12/2025
» Tourism in Hat Yai requires at least 1-2 months for full restoration, while the main source market of Malaysia could decrease as much as 55% in December, resulting in a full-year decline of 11%, according to the Tourism Authority of Thailand (TAT).
China remains highest-spending arrivals market
Business, Narumon Kasemsuk, Published on 16/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
China remains highest-spending arrivals market
Narumon Kasemsuk, Published on 15/12/2025
» Despite the Chinese market contributing only 14% of tourism arrivals, their spending remained the highest and helped distribute income more widely, while the tourism sector is urged to adapt to challenges expected to persist into next year.
Phuket arrivals prove to be resilient
Business, Narumon Kasemsuk, Published on 12/11/2025
» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
New tourism minister eyes domestic spending
Narumon Kasemsuk, Published on 26/09/2025
» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.
Strengthening baht adds to woes of ailing travel sector
Business, Narumon Kasemsuk, Published on 14/08/2025
» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.
Strengthening baht adds to Thai tourism sector woes
Narumon Kasemsuk, Published on 13/08/2025
» The strengthening baht is beginning to weigh on Thailand’s fragile tourism sector, already plagued by recurring security issues, leaving travellers feeling their visits aren’t worth the cost.
Wooing Vietnamese visitors gets trickier
Business, Narumon Kasemsuk, Published on 07/08/2025
» While tourism in Vietnam is booming, Thailand is facing challenges in attracting Vietnamese tourists as Vietnam's carriers have relocated aircraft from their fleets to serve the domestic tourism industry, according to the Tourism Authority of Thailand (TAT).