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BUSINESS

Thailand sends 40,000 stranded Europeans home

Business, Narumon Kasemsuk, Published on 12/03/2026

» More than 40,000 European tourists stranded here by flight disruptions in the Middle East have safely returned home, aided by the Civil Aviation Authority of Thailand's (CAAT) temporary approval for tour operators in the originating countries to send charter flights to retrieve them.

BUSINESS

Thai travel agents pessimistic about long-haul rmarket recovery

Narumon Kasemsuk, Published on 10/03/2026

» Thailand’s tourism industry is struggling with the sudden impact from the Middle East conflict on long‑haul travel, with weekly arrivals down 13% due to flight disruptions.

BUSINESS

Too soon to predict China tourism rebound

Business, Narumon Kasemsuk, Published on 28/02/2026

» Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised.

BUSINESS

Thai AirAsia to revamp flights to Seoul from May

Business, Narumon Kasemsuk, Published on 24/02/2026

» Thai AirAsia will replace Thai AirAsia X in operating direct flights to Seoul from May 1, and aims to increase its domestic market share to 45% from 40% this year, despite intense competition from other low‑cost carriers that are aggressively expanding their fleets.

BUSINESS

Report: Thai hotel rates increased 3% in 2025

Business, Narumon Kasemsuk, Published on 12/02/2026

» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.

BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

China targeting over 1.5m Thai visitors in 2026

Business, Narumon Kasemsuk, Published on 29/01/2026

» China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.

BUSINESS

Japan remains a favourite among Thai travellers

Business, Narumon Kasemsuk, Published on 21/01/2026

» After securing more than 40 million foreign arrivals for the first time in 2025, Japan is expected to continue attracting Thai travellers this year despite a possible three‑fold increase in the departure tax to ¥3,000, though high airfares remain a factor to monitor.

BUSINESS

Northeastern arrivals dip amid crackdown

Business, Narumon Kasemsuk, Published on 20/01/2026

» Tourist arrivals through four immigration checkpoints along Thailand's northeastern border fell by half in January, as authorities continue to strictly curb visa runs, while overall arrivals to the country are expected to decline by 18%.

BUSINESS

World Cup set to provide major economic boost

Business, Narumon Kasemsuk, Published on 24/12/2025

» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.