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Search Result for “brand experience”

Showing 1 - 10 of 240

BUSINESS

Hotel sector braces for challenging year

Business, Kanana Katharangsiporn, Published on 10/02/2026

» Thailand's hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.

PROPERTY

Bangkok office market stays in flux

Business, Kanana Katharangsiporn, Published on 03/02/2026

» The Bangkok office market in 2026 is expected to remain highly competitive but more selective, as limited new supply, rising Grade A demand and ESG-driven relocations reshape leasing strategies, according to property consultancies.

PROPERTY

Sansiri targets B48bn presales in 2026

Business, Kanana Katharangsiporn, Published on 21/01/2026

» SET-listed developer Sansiri has outlined its 2026 business plan, focusing on resilient growth amid a fragile economic environment and weak purchasing power, while maintaining its leadership in Thailand's real estate sector.

BUSINESS

CPN planning expansion of budget Go Hotel chain

Business, Kanana Katharangsiporn, Published on 17/01/2026

» SET-listed Central Pattana (CPN) is planning a nationwide expansion of its budget hotel chain Go Hotel to capitalise on a limited supply of national brands offering affordable accommodation.

SUSTAINABILITY

Bangkok office landscape at critical juncture

Business, Kanana Katharangsiporn, Published on 12/01/2026

» As Bangkok's prime districts experience a surge in premium Grade A towers, older office buildings face a "lease or die" ultimatum.

PROPERTY

Pressured property developers look to adapt

Kanana Katharangsiporn, Published on 29/12/2025

» The residential property market closed 2025 under heavy pressure from weak purchasing power, tight mortgage lending and external shocks, prompting developers to recalibrate strategies for 2026 around affordability, risk management and liquidity preservation.

PROPERTY

Bangkok homebuyers move on from earthquake shock

Business, Kanana Katharangsiporn, Published on 10/12/2025

» Greater Bangkok homebuyers have largely moved past the panic sparkedby the Myanmar earthquake in late March, but brand reputation remains a decisive factor in their purchasing decisions.

BUSINESS

Hotels digitise as a survival strategy

Business, Kanana Katharangsiporn, Published on 10/11/2025

» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.

PROPERTY

Pruksa expands into apartment-for-rent sector

Kanana Katharangsiporn, Published on 05/11/2025

» SET-listed housing developer Pruksa Holding has diversified into the apartment-for-rent business to secure recurring income amid a sluggish residential market, targeting a rental yield of 6-8%.

PROPERTY

Luxury condos experience growth as Bangkok demand surges

Business, Kanana Katharangsiporn, Published on 04/11/2025

» Despite the global economic slowdown, Bangkok's ultra-luxury condo market continues to grow, fuelled by sustained demand from Thailand's wealthy elite and foreign investors, according to property consultancy Colliers Thailand.