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Search Result for “brand equity”

Showing 1 - 10 of 241

BUSINESS

Property Perfect plans to sell land, inventory for liquidity

Business, Kanana Katharangsiporn, Published on 13/02/2026

» SET-listed developer Property Perfect has frozen new project launches this year and plans to offer land bank plots and properties worth a combined 4.8 billion baht for sale to strengthen liquidity.

BUSINESS

Hotel sector braces for challenging year

Business, Kanana Katharangsiporn, Published on 10/02/2026

» Thailand's hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.

PROPERTY

Land & Houses projects housing slump amid economic stagnation

Business, Kanana Katharangsiporn, Published on 22/01/2026

» SET-listed developer Land & Houses (LH) plans to launch only two residential projects worth a combined 3.66 billion baht in 2026, the lowest level in more than two decades, due to a sluggish economy and unpredictable housing market conditions.

PROPERTY

Sansiri targets B48bn presales in 2026

Business, Kanana Katharangsiporn, Published on 21/01/2026

» SET-listed developer Sansiri has outlined its 2026 business plan, focusing on resilient growth amid a fragile economic environment and weak purchasing power, while maintaining its leadership in Thailand's real estate sector.

BUSINESS

CPN planning expansion of budget Go Hotel chain

Business, Kanana Katharangsiporn, Published on 17/01/2026

» SET-listed Central Pattana (CPN) is planning a nationwide expansion of its budget hotel chain Go Hotel to capitalise on a limited supply of national brands offering affordable accommodation.

PROPERTY

Bangkok homebuyers move on from earthquake shock

Business, Kanana Katharangsiporn, Published on 10/12/2025

» Greater Bangkok homebuyers have largely moved past the panic sparkedby the Myanmar earthquake in late March, but brand reputation remains a decisive factor in their purchasing decisions.

PROPERTY

Housing set to remain stagnant in 2026

Business, Kanana Katharangsiporn, Published on 09/12/2025

» The residential sector is expected to remain challenging for developers in 2026, weighed down by weak consumer confidence and a sluggish economy, continuing the soft momentum seen in the first nine months of 2025, when revenue and profit declined.

PROPERTY

Raimon Land steps up sale of major holdings

Business, Kanana Katharangsiporn, Published on 03/12/2025

» SET-listed developer Raimon Land (RML) is accelerating the sale of major assets, including its 8.4-billion-baht stake in the One City Centre (OCC) office tower, as part of efforts to enhance liquidity in the first quarter of 2026.

BUSINESS

Hotels digitise as a survival strategy

Business, Kanana Katharangsiporn, Published on 10/11/2025

» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.

PROPERTY

Pruksa expands into apartment-for-rent sector

Kanana Katharangsiporn, Published on 05/11/2025

» SET-listed housing developer Pruksa Holding has diversified into the apartment-for-rent business to secure recurring income amid a sluggish residential market, targeting a rental yield of 6-8%.