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Search Result for “brand”

Showing 1 - 10 of 188

PROPERTY

SC Asset revamps brand as strategy evolves

Business, Kanana Katharangsiporn, Published on 31/03/2026

» SC Asset Corporation Plc has embarked on a major rebranding to reflect a fundamental transformation in how it operates, grows and creates value amid an increasingly volatile global environment.

BUSINESS

Minor banking on asset‑light model

Business, Kanana Katharangsiporn, Published on 24/03/2026

» Minor Hotels, a subsidiary of SET-listed Minor International, plans to rebalance its investment‑heavy portfolio to a 50:50 mix from two‑thirds by prioritising asset‑light and franchise models, aiming to accelerate growth while maintaining selective investments.

PROPERTY

The allure of the self-built home market

Kanana Katharangsiporn, Published on 14/03/2026

» Although the self-built home market is sizeable, with an annual value of up to 200 billion baht, residential developers had largely overlooked the segment until last year when a handful of large and mid-sized developers entered the fray.

BUSINESS

TOA banks on premium paints as growth sags

Business, Kanana Katharangsiporn, Published on 05/03/2026

» SET-listed TOA Paint (Thailand) plans to continue launching new products in the premium segment while expanding into the economy segment amid a slowing economic outlook, targeting 4% sales growth this year.

BUSINESS

Sugar tycoons branch into hotel investments

Business, Kanana Katharangsiporn, Published on 04/03/2026

» The second-generation owners of Rajburi Sugar Group have diversified into hotel investments, spending more than 1.5 billion baht to acquire and renovate Impiana Resort Chaweng Noi in Samui and Pullman Khon Kaen.

BUSINESS

Hotel sector braces for challenging year

Business, Kanana Katharangsiporn, Published on 10/02/2026

» Thailand's hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.

PROPERTY

Sansiri targets B48bn presales in 2026

Business, Kanana Katharangsiporn, Published on 21/01/2026

» SET-listed developer Sansiri has outlined its 2026 business plan, focusing on resilient growth amid a fragile economic environment and weak purchasing power, while maintaining its leadership in Thailand's real estate sector.

BUSINESS

CPN planning expansion of budget Go Hotel chain

Business, Kanana Katharangsiporn, Published on 17/01/2026

» SET-listed Central Pattana (CPN) is planning a nationwide expansion of its budget hotel chain Go Hotel to capitalise on a limited supply of national brands offering affordable accommodation.

PROPERTY

Bangkok homebuyers move on from earthquake shock

Business, Kanana Katharangsiporn, Published on 10/12/2025

» Greater Bangkok homebuyers have largely moved past the panic sparkedby the Myanmar earthquake in late March, but brand reputation remains a decisive factor in their purchasing decisions.

BUSINESS

Hotels digitise as a survival strategy

Business, Kanana Katharangsiporn, Published on 10/11/2025

» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.