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Search Result for “aggressive marketing”

Showing 1 - 10 of 141

PROPERTY

Lalin targets 5% growth in presales, revenue

Business, Kanana Katharangsiporn, Published on 12/02/2026

» SET-listed mid-sized developer Lalin Property is targeting 5% growth in presales and revenue in 2026, banking on the new government to help stimulate the economy.

PROPERTY

Britania pivots to hybrid business parks

Business, Kanana Katharangsiporn, Published on 04/02/2026

» SET-listed low-rise housing developer Britania is shifting towards business, warehouse and residential developments across five locations, with a combined value of 1.8 billion baht, targeting small and medium-sized enterprises as demand for pure housing slows.

PROPERTY

Bangkok office market stays in flux

Business, Kanana Katharangsiporn, Published on 03/02/2026

» The Bangkok office market in 2026 is expected to remain highly competitive but more selective, as limited new supply, rising Grade A demand and ESG-driven relocations reshape leasing strategies, according to property consultancies.

PROPERTY

Condo sales likely to remain flat on muted purchasing power

Business, Kanana Katharangsiporn, Published on 23/01/2026

» The condo market in 2026 is expected to remain subdued but more selective, with developers prioritising inventory clearance, premium pricing and differentiated projects, amid weak domestic purchasing power and prolonged economic uncertainty.

PROPERTY

Reignwood Group planning to zero in on Thai returnees

Kanana Katharangsiporn, Published on 30/12/2025

» Reignwood Group, the developer of Reignwood Park, a large luxury mixed-use project in Pathum Thani, plans to step up overseas marketing by targeting Thais living abroad who are considering returning home, following the completion of its international school.

PROPERTY

Pressured property developers look to adapt

Kanana Katharangsiporn, Published on 29/12/2025

» The residential property market closed 2025 under heavy pressure from weak purchasing power, tight mortgage lending and external shocks, prompting developers to recalibrate strategies for 2026 around affordability, risk management and liquidity preservation.

PROPERTY

Developer moves to cut condo inventory

Business, Kanana Katharangsiporn, Published on 12/12/2025

» SET-listed developer Siamese Asset has launched an investment programme for its condo inventory to attract investors, amid growing difficulty for homebuyers securing mortgage loans and a slowdown in the corporate bond market.

PROPERTY

Phuket high-end markets see solid growth

Business, Kanana Katharangsiporn, Published on 27/11/2025

» Phuket's high-end villa and condo markets remain robust, supported by steady demand from foreign buyers, particularly long-stay travellers and remote workers, despite a slowdown in tourism.

PROPERTY

Bangkok housing price index declines in third quarter

Business, Kanana Katharangsiporn, Published on 12/11/2025

» The price index of new condos, single detached houses and townhouses in Greater Bangkok dropped in the third quarter of 2025 as developers offered discounts to stimulate sluggish sales from the previous quarter.

BUSINESS

Hotels digitise as a survival strategy

Business, Kanana Katharangsiporn, Published on 10/11/2025

» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.