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Search Result for “Gen Z marketing”

Showing 1 - 10 of 149

BUSINESS

Eastern Star targets 10% revenue growth

Business, Kanana Katharangsiporn, Published on 08/04/2026

» SET-listed developer Eastern Star Real Estate aims to achieve 10% revenue growth to 2.2 billion baht, focusing on segments with strong sales potential, tightening cost control and doubling cash flow.

BUSINESS

TOA banks on premium paints as growth sags

Business, Kanana Katharangsiporn, Published on 05/03/2026

» SET-listed TOA Paint (Thailand) plans to continue launching new products in the premium segment while expanding into the economy segment amid a slowing economic outlook, targeting 4% sales growth this year.

PROPERTY

Lalin targets 5% growth in presales, revenue

Business, Kanana Katharangsiporn, Published on 12/02/2026

» SET-listed mid-sized developer Lalin Property is targeting 5% growth in presales and revenue in 2026, banking on the new government to help stimulate the economy.

PROPERTY

Britania pivots to hybrid business parks

Business, Kanana Katharangsiporn, Published on 04/02/2026

» SET-listed low-rise housing developer Britania is shifting towards business, warehouse and residential developments across five locations, with a combined value of 1.8 billion baht, targeting small and medium-sized enterprises as demand for pure housing slows.

PROPERTY

Homebuyers now prioritising wellness

Business, Kanana Katharangsiporn, Published on 06/01/2026

» Wellness and well-being will take precedence over luxury and image in homebuying decisions this year, reflecting a shift in consumer priorities towards healthier living environments, long-term comfort and quality of life rather than status-driven features.

PROPERTY

Reignwood Group planning to zero in on Thai returnees

Kanana Katharangsiporn, Published on 30/12/2025

» Reignwood Group, the developer of Reignwood Park, a large luxury mixed-use project in Pathum Thani, plans to step up overseas marketing by targeting Thais living abroad who are considering returning home, following the completion of its international school.

PROPERTY

Origin plans 17 hotels, 2 retail projects

Kanana Katharangsiporn, Published on 16/12/2025

» Origin Hotel plans to invest about 7.5 billion baht per year from 2026 to 2030 to develop 17 hotels and two retail projects through joint ventures with partners using a develop-operate-sell model.

PROPERTY

Developer moves to cut condo inventory

Business, Kanana Katharangsiporn, Published on 12/12/2025

» SET-listed developer Siamese Asset has launched an investment programme for its condo inventory to attract investors, amid growing difficulty for homebuyers securing mortgage loans and a slowdown in the corporate bond market.

PROPERTY

Rental market thrives despite demand for home ownership

Business, Kanana Katharangsiporn, Published on 11/12/2025

» Most Thais continue to value owning high-value assets such as homes, widely regarded as symbols of stability, success and social standing, while the rental market is expanding rapidly as more consumers seek flexibility and avoid long-term debt obligations, according to the SCB Economic Intelligence Center (EIC).

PROPERTY

Bangkok homebuyers move on from earthquake shock

Business, Kanana Katharangsiporn, Published on 10/12/2025

» Greater Bangkok homebuyers have largely moved past the panic sparkedby the Myanmar earthquake in late March, but brand reputation remains a decisive factor in their purchasing decisions.